Pay Per Click
Pay Per Click (PPC) Services
At Intelo Media we always have a priority and that is to make our clients’ investments profitable . Whether it’s a modest budget or a large quantity, we create targeted campaigns to reach the right audience and get more customers. For this we design, manage and optimize advanced strategies , using the most appropriate channels to increase your sales.
Campaign Setup and Execution
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.
Text Ad Development
Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more.
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads and Remarketing
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
- Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product.
- Interest Categories – We reach your target audience, showing them relevant messages across the web.
- Remarketing – We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
Video Ads (YouTube)
YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.
Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
How do you know if all of this is working? Don’t worry – we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.