Pay Per Click
PAY-PER-CLICK (PPC) SERVICES
Our PPC Marketing services are highly targeted and cost-efficient while being effective. We optimize your PPC campaigns and keep them profitable via smart decisions based entirely on data, such that web traffic increases instantly. A small ad referring to your website or business appears at the top of the search page for all search engine interactions that involve the relevant keywords that we define.
Campaign Setup and Execution
The sub-division of your campaign will be conducted under specific ad groups. This facilitates the best possible optimization between different industries, product categories, or geographies targeted by the campaign.
Advanced Tools for Keyword Research
We deliver more than just a list of words! We start with an initial consultation to discuss your product/service, clients, industry, and competition. Next, we use the most sophisticated tools to uncover the keywords that will perform the best for your campaign. We also determine which terms and phrases your customers are exactly searching for.
Text Ad Development
Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye using features such as site links, call extensions, callouts, and more.
While often overlooked, optimizing landing pages is a key part of successful digital marketing campaigns, such as PPC campaigns. We provide valuable feedback on the structure and content of your landing pages to make the best use of every dollar spent sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
We will use the bidding strategy best aligned with the identified KPIs of the campaign. This may be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads and Remarketing
Through sophisticated online targeting tactics, we deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
- Contextual Targeting – We show your ads exactly when the audience is contextually consuming the content relevant to your product.
- Interest Categories – We reach out to your target audience, showing them relevant messages across the web.
- Remarketing – We bring your customers back! These customers have shown interest in your product but did not convert. We remind the consumers of your products and entice them to follow through and purchase.
Video Ads (YouTube)
YouTube is the second largest search engine in the world, second only to Google. Over YouTube, we will present your brand message before your ideal audience using an impactful video. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.
Managing PPC campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign. This includes but is not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality scores.
We provide monthly reports that include valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.